How Businesses Can Use RCS Messaging to Boost Customer Engagement

RCS (Rich Communication Services) messaging is transforming business communication in the U.S. in 2025. With iOS 18.1 support, companies can leverage RCS for marketing. This guide explains how businesses can use RCS effectively.

What Is RCS Business Messaging?

RCS Business Messaging allows brands to send interactive messages, including branded visuals, carousels, and reply buttons. Unlike SMS, RCS supports rich media and analytics. For RCS basics, read our RCS Guide.

Benefits for Businesses

RCS enables personalized campaigns, such as order updates or promotions, with higher engagement than SMS. Its integration into default apps ensures wide reach. Compare RCS and SMS in our RCS vs. SMS Guide.

Getting Started with RCS

Businesses need an RCS provider like Sinch and carrier support. Create verified sender profiles to build trust. Test campaigns in Google Messages or iOS 18.1 for optimal results.

Conclusion

RCS Business Messaging offers a dynamic way to connect with customers. As adoption grows, it’s a game-changer for marketing. Explore more in our Tips and Tricks section.