5 Marketing Google Ads Strategies To Win Competition

There are times when your google ads advertising strategy is like a competitive game of chess. Marketers must have their own tactics and weapons to stay ahead.

A little PPC strategy will make your ad more effective at hitting the target.

Here are 5 Google ads ad tricks that you can try:

Research who is your audience?

The AdWords feature is the biggest treasure trove of tech giant Google for gathering valuable information about their target market.

The idea is quite simple, Google allows advertisers to determine who their business market audience is.

Only by targeting audiences based on demographics, location or behavior when accessing the Google search engine.

Next, Google will examine the visitors who are active when comparing products or clicking on their google ads ads.

They will use this data to help advertisers reach potential customers.

Adwords strategy with dynamic ads

For retailers, this feature is worth a try. Advertisers can determine which products their audience sees and serve those ads repeatedly.

In other words, Google tries to give the product what the audience wants.

For example, if you've previously clicked on a T-shirt ad, but haven't yet made it to the buying stage. So, when you switch to another site, this T-shirt ad will still appear.

Most likely, if the audience is really interested and waiting for the right moment to buy, one day he will actually shop and pay for it.

Set ad time

Urgency is an important part of high-performing advertising. Unfortunately, not all marketers have the time to constantly sit at the computer and run promotions.

That's why Google ads ads introduce a series of scripts that are useful and easy to understand even for novice copywriters.

With Adwords, advertisers can set the ad serving time as needed. For example, the ad starts today for up to 14 days.

In fact, you can use an hourly advertising strategy. For example, “The webinar starts in 2 hours, don't forget to prepare your seats!”

Because they have limited time, the audience will generally prepare to buy before the ad promo period runs out.

That way, this Adwords strategy will benefit readers because it is more real-time and easy to adjust to the promotion.

Schedule ads to fit when your audience is shopping

Time and cultural differences mean that advertising arrangements in different regions should also be different.

To maximize advertising profits, the Adwords feature includes setting an ad schedule based on when the audience tends to shop.

This arrangement will be very useful if, say, your current office is located in Indonesia, while the prospect of your product is very prospective in the United States.

Google Adwords allows ads to be shown at certain times of the day in a country/location.

This is the time that audiences in certain countries tend to use the most to buy your product.

Get around competitors who are wasting your advertising budget

Don't pay for the clicks made by your competitors. Take advantage of features that can block business competitors' IPs.

The method is quite easy. First, determine your competitor's IP address. Then, go to the Adwords settings menu and add the IP addresses of the competitors.

This step will make the ad will never be displayed on the computer with that IP address.

Well, that's some Adwords keys to seize market competition. Prepare your strategy and secret cards to make business advertising more effective and efficient. Good luck!

Why Should You Use Google Adwords? Here are 5 reasons

At the beginning of its release on October 23, 2000, Google's marketing program only had the ambition to increase company profits.

However, after a decade has passed, it is not surprising that Google was able to change the way online marketing to the next level with a profit of $ 42 billion.

Today we know him with Google Adwords. And Adwords has become an important part of marketing a successful online business.

If you're new to Adwords, it's actually a pay-per-click service to run your business ads. Your business ad will appear in Google search results.

When your search keywords are relevant and match your target audience, you have the opportunity to reach potential customers who are interested in buying your product.

Getting interested in Adwords? Here are 5 reasons why businesses should use Adwors for marketing:

Analyzeable and Flexible

As a cutting-edge online marketing channel, Adwords can allow advertisers to measure exactly what makes an ad move up and down the rankings.

Enter PPC Adwords features a variety of PPC metrics to automatically measure the effectiveness of your ads.

AdWords is also flexible because it has various options that can be customized according to the needs of your business campaign. For example, showing ads based on keyword match type options, ad extensions, audience demographic characteristics, and many other options.

Faster Than SEO

SEO can take months to see results. But, with Adwords, ads will appear instantly and the results can be seen instantly. Like visitor data,

With this speed, you can more easily schedule ad impressions based on what keywords are most effective and when is the best time to show them.

Google Ads is More Attractive

Google continues to improve AdWords because, arguably, this feature is one of its main sources of revenue.

In fact, ads that include photos or videos often get more clicks from users. Ads that are made attractive will be preferred and can increase Google's profits.

In addition, Google also has Youtube which is ready to display your ads for billions of eyes to see around the world.

So, why don't you show ads that can reach a wider market

Can Control Advertising Budget

Another advantage of advertising Adwords is that you can set a maximum cost per day for your campaign.

You can set your budget without worrying that your ads will exceed the budget per campaign limit. Worst case scenario, it could be that the number of ads will start to decrease as your budget starts to run out.

However, you can still increase your budget at any time. This flexibility and ease of managing your ad budget is great if you want to get more leads in less time.

Overcoming Competitors

When compared to SEO, it is clear that Adwords is already a thousand steps ahead of speed. You can outperform your competitors.

When your keywords appear on the first page of search results, your business site will get more clicks than other competitor sites.

But, what if your competitors are also using Adwords? No problem.

According to Moz as quoted from the Forbes page, 80% of search results contain Adwords ad placements. No kidding, Adwords ad placements are in the top 85% of search results pages.

This means that your ad is still at the top of Google search results and has great potential for visitors to click.

Have you used AdWords before? If so, what features do you find most effective?

4 Tips for Successfully Launching Adwords Ads

AdWords Advertising is one of the most effective advertising platforms in history. With a variety of features, business owners large or small can get their ads to the front of potential customers in a matter of hours.

For marketers who are already experts, of course all Adwords features have become a daily meal that is ready to be "devoured" at any time.

However, for novice or novice business owners, the sheer number of options and settings can sometimes be a little confusing.

Well, you don't need to worry, here are 4 tips for successfully launching Adwords ads for marketing your new business this year:

Make the right account structure

A well-structured AdWords account is a must if you want your ads to turn a profit.

Well-structured Adwords is closely related to keywords, ad groups, campaigns and others.

In turn, Google will provide incentives or rewards by lowering advertising costs.

For example, if you create an ad about business A. We recommend that you divide the ad into 2 campaigns. Then, within each campaign is still further divided into 2 ad groups.

Each ad group, keyword, and ad campaign should also have a consistent theme.

Start a “Search network” campaign

Search network is a feature that will target the most potential potential customers to buy your product or service.

So, feel free to start a “Search network” campaign. Unlike the “Display network” feature which can sometimes be annoying while the customer is browsing the website, the “Search network” provides more solutions to search results.

Low daily budget and cost per click (CPC)

Another thing that is no less important to talk about is the issue of advertising budget. When launching a new Adwords campaign, it is usually difficult for business owners to determine how much budget to spend.

To be more effective, try to set your daily budget limit to half or a quarter of the total daily budget, especially for novice marketers.

This will allow you to streamline your campaigns while monitoring how your traffic is based on your targeting.

For manual CPC campaigns, it's also a good idea to set lower costs. Then, AYou can increase your bids as necessary based on keyword search results.

Text and images in adwords ads

As the name implies, Adwords is a combination of words and advertising images that can steal the attention of potential customers.

You only have 5 seconds to entice potential customers to actually click, buy or use your product.

We recommend that you create different ad texts for one campaign. Audiences will always respond to unique and creative ad text.

You can then use the ad text (copy) that grabs the most audience attention to post across your campaigns to maximize their effectiveness.

Especially for google ads ads that appear on the "display network", images are just as important as ad text. The image you choose for your ad must be able to entice potential customers to click. In essence, your images need to be able to “shine” and set aside the millions of ad campaigns out there.

Choose quality images that look natural and are honest about your product. Then, you can test the success of this ad's performance continuously.

Ready to compete in the world of digital marketing with Google Ads ? Good luck.